Digitization of tourism: who did not have time, he was late

However, the global trend of digitalization of the travel industry indicates a fast and global change in this market.

What does a traveler want?
In Europe, the services of tour operators, making visits to the physical offices of companies, use no more than a third of travelers. The rest are planning a trip on their own using online services. In Russia, the market is developing in line with global trends, so a similar situation will not take long. Online sales will grow, and in two planes – self-compiling a tour with the help of buying tickets and hotels on the Internet separately, as well as buying already “collected” trips from tour operators online. Continue reading →